CORE VALUES

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The acronym, ‘HIFIVES’, is our central unifying set of values and describes our company’s unique personality and performance objectives. In a world full of uncertainty, vigorous competition, and often times negative press, we embrace our core values as the hallmarks of our business. Our core values serve as our company compass, team mantra, and decision-making checklist. 

Our HIFIVES philosophy starts as a mindset and is applied to everything Binsto to help us create a more empowering and rewarding workplace.  HIFIVES is key to our success.  Our core values are particularly critical in hiring, training, and developing Binsto's expanding team.  We recruit, retain, and promote our people based on how well we all support these values. 

Our core values reinforce our company’s purpose (lighten and enlighten) and promise (everyone shines).  These values are always present to inform and guide our decisions across the organization from product development, to branding, to designing our mobile app and workspaces, to meeting daily tasks and monthly milestones, and to how we greet our members and partners with exceptional service.  

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It’s important to mention that our core values are not about trying to be perfect.  Instead of aiming for perfection, which is unattainable, we focus on performance. We are not trying to be the biggest, simply the best.